The Sizzle Statement

The Sizzle Statement is an overarching document that answers one question. Why do people choose to work with me. You can download the document as a PDF and upload it to AI when you start a new strategy, to ensure AI gives you better results. Every single time. Learn more about how to use this document at: What is a Sizzle Statement.

About Me

Monica Poling Turn what you know into what you’re known for

Hey there, I’m Monica — an Albuquerque-based speaker, AI educator, and knowledge consultant. I help small and medium businesses use AI to organize, capture, and monetize institutional knowledge.

Most businesses sit on goldmines of expertise and institutional knowledge — scattered across silos, unsearchable, unscalable, and one retirement party away from disappearing. My work has helped organizations use what they know to attract millions in funding, loans, and partnership dollars.

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Source of Truth

🧭 Brand Essence

• About Me: Hey there, I’m Monica — an Albuquerque-based speaker, AI educator, and knowledge consultant. I help small and medium businesses use AI to organize, capture, and monetize their institutional knowledge. (Turn what the know into what they’re known for.)
• The Tag Line: Turn what you know into what you’e known for.
• The Mission: Use AI to help innovative leaders get paid what they’re worth.
• Speaking (& YouTube) Theme: Let’s build with AI, Create your unfair advantage w/ AI
• People Love Working With Me Because: I empower them to think about their value in hard dollarsn with no shame for wanting more. And I make AI easy to understand.
• I’m an Expert In: I understand how to map AI tools to solve real business problems, speoifically those that attract more customers and more revenue.
• Evidence: Two-plus decades of helping organizations raise millions in funding by improving how they speak about themselves.

My Revenue Map (Value Ladder)

Front Door (How People Learn About Me) | Speaking, Workshops & Training

Free Services | POWER Score App (email for advanced intel); How to Build With AI (coming soon)

Entry-Level Services | Build your Sizzle Statement (How to Talk to AI) Revenue Mapping for EntrepreneursD

Premium Services | Premium AI Trainings & Workshops, Monthly AI Residencies

My Customer Avatar (My Core Audience)